David Beckham for H&M Launches in London

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Last night in London, David Beckham celebrated the global launch of his H&M Bodywear Collection with an in-store event at the H&M on Regent Street, followed by a cocktail party at a pop-up gentleman’s club created especially for the occasion.

Becks and the H&M team showcased the new TV commercial, met with fans, and signed pieces of the collection.  After the in-store festivities the footballer and rest of the VIPs made their way to a private gentlemen’s club to toast the new line. Celebrities like Bianca Jagger, Emma Bunton, and Jessica Ennis were spotted.

This debut collection is the first in a long-term partnership between Becks and H&M, and is available starting today in 1,800 H&M stores worldwide, as well as online.

Check out David’s golden statue!

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