A Short Film with Agyness Deyn

JustBecause_Video_012612

Director Luca Guadagnino’s new short film screened last night in NYC. The project, for Starwood Hotel Group’s Luxury Collection, highlights platinum topped model Agyness Deyn in various hotel ocations. The film follows the leggy blonde on a mysterious and stylish journey following notes left for her. The visually appetizing film is a pretty genius way to get fashion... Read More

Nostalgia: Hypercolor Shirts

Nostalgia_Hypercolor

We are mildly obsessed with some of the ingenius fashion items of the 80′s and 90′s. Maybe because it was all candy and roses and everyone was loaded and happy back then. Or because it was just downright weird? Who knows. Who cares. Let’s just mentally frolic back to our hypercolor tees and their heat sensitive evidence markings. If you didn’t own one than... Read More

OMG Alexander Wang Pre Fall. Well Hello. (Video)

JustBecause_WangVideo_073112

There is no better way to get inspired for Fall than with a pre-season video—enter Mr. Alexander Wang.  Damn this man, he just keeps us bleeding Benjamins because his creations are just oh-so-good. Take a fashion break and watch this vid.  Read More

Kate Bosworth sings her way through new Cotton ad. Does it compare to Zooey Deschanel’s?

JustBecause_KateVsZooey

The new face of Cotton’s “Fabric of My Life” campaign Kate Bosworth is singing her way through their new commercials. Kate looks great as always but the jury is still out on her singing abilities. Ric Hendee, senior vice-president of consumer marketing for Cotton, Inc., said that Bosworth was “anxious” about her vocal talents, but he’s glad that... Read More

Kate Moss for Mango

JustBecause_MangoMoss_022412

Is it possible that Kate Moss has condescended to be the face of Mango? Or is it time that people start to realize that fashion is no longer dictated by the Nicolas Ghesquiere’s of the world? Yes, it’s true. Kate Moss was shot by Terry Richardson for the Spanish fast fashion brand, Mango, to don their Spring 2012 ad campaign. She looks great and Richardson is quickly... Read More

David Beckham for H&M Launches in London

JustBecause_Beckham_020212

Last night in London, David Beckham celebrated the global launch of his H&M Bodywear Collection with an in-store event at the H&M on Regent Street, followed by a cocktail party at a pop-up gentleman’s club created especially for the occasion. Becks and the H&M team showcased the new TV commercial, met with fans, and signed pieces of the collection.  After the in-store... Read More

T by Alexander Wang Spring Video Is Here

JustBecause_WangVid_020112

Alexander Wang has tapped South African duo Die Antwoord for the Spring campaign of diffusion line T by Alexander Wang. The band have also just released the video for single “I Fink U Freaky” in which band members Ninja and Yo-Landi look to be wearing the same printed duds that appears in the campaign pics. Check out the video campaign and music vid for Die Antwoord’s... Read More

Scenes from New York Fashion Week (PICS)

JustBecause_ScenesFromFashionWeek1

Sofia Coppola (L) and Karen Elson attend the Marc Jacobs Fall 2011 fashion show at the New York City Armory. Models walk the runway during the Alexander Wang Fashion Show at Pier 94. Stylist Brad Goreski chats at Lincoln Center. A view of photographers at Mercedes-Benz Fashion Week Fall 2011 at Lincoln Center. Model Karolina Kurkova during an interview backstage at the Herve... Read More

The Met: Prada and Schiaparelli Converse

JustBecause_PradaMet2_032012

The Costume Institute at the Met’s much anticipated Schiaparelli and Prada: Impossible Conversations 2012 exhibition is finally approaching. From May 10th through August 19th, the museum will highlight the strikingly congruent affinities of two Italian designers from different eras. The show is a very literal interpretation of the word “conversation.” To paraphrase... Read More

Mila Kunis: New Dior It Girl

JustBecause_MilaDior_010612

Mila Kunis has had us lusting after her since she played Jackie on That ’70s Show opposite Ashton Kutcher. She’s quirky and gorgeous all rolled into a girl that seems 100% approachable (I mean even at press junkets with J.T. she made us laugh). We always knew the voice of Family Guy’s Meg Griffin is as talented as she is lovely, but we’re guessing it was her role... Read More