David Beckham for H&M Launches in London

Last night in London, David Beckham celebrated the global launch of his H&M Bodywear Collection with an in-store event at the H&M on Regent Street, followed by a cocktail party at a pop-up gentleman’s club created especially for the occasion. Becks and the H&M team showcased the new TV commercial, met with fans, and signed pieces of the collection.  After the in-store festivities the footballer and rest of the VIPs made their way to a private gentlemen’s... Read More

David Beckham’s New Line for H&M

Ahhh. Now lift your jaw from the floor, clean up the drool and stop pawing at the monitor. We know he’s hot. But if you are lucky enough to have a sexy boyfriend all to yourself you can now clad his body in David Beckham’s underwear line for H&M. Not quite the same as having him there but enough to maybe inspire a hot make-out session. H&M will launch the complete bodywear line on February 2nd in all it’s stores that contain a men’s department.... Read More

David Beckham Bodywear Coming to H&M

In case you don’t already drool at the sight of David Beckham (that is when he doesn’t open his mouth), be prepared. Our favorite, at least to look at, British soccer import just signed a deal to collaborate with H&M on a skivvy & bodywear line. Fingers crossed we have some seductive ad campaigns coming our way. No real details have emerged as to the specifics of prospective nut-huggers or if their will be a full casual line. But we do expect he will be the... Read More