Marni at H&M, Directed by Sofia Coppola (Video Inside)

Are you getting psyched for Consuelo Castiglioni’s Marni for H&M collection, set to hit stores on March 8th? Because we are. We think some midday eye candy is always a great idea for humpday. Check out the Sofia Coppola-directed ad shot in Morocco and get ready to start a new shopping list. We already can’t wait to get our hands on all her accessories.  Read More

David Beckham for H&M Launches in London

Last night in London, David Beckham celebrated the global launch of his H&M Bodywear Collection with an in-store event at the H&M on Regent Street, followed by a cocktail party at a pop-up gentleman’s club created especially for the occasion. Becks and the H&M team showcased the new TV commercial, met with fans, and signed pieces of the collection.  After the in-store festivities the footballer and rest of the VIPs made their way to a private gentlemen’s... Read More

David Beckham’s New Line for H&M

Ahhh. Now lift your jaw from the floor, clean up the drool and stop pawing at the monitor. We know he’s hot. But if you are lucky enough to have a sexy boyfriend all to yourself you can now clad his body in David Beckham’s underwear line for H&M. Not quite the same as having him there but enough to maybe inspire a hot make-out session. H&M will launch the complete bodywear line on February 2nd in all it’s stores that contain a men’s department.... Read More

Marni To Design Spring Collection For H&M

Just in case you were wondering what H&M would do to maintain it’s collaboration strength in the fashion world, then you might be excited to find out that the megabrand has partnered with the house of Marni to collaborate on a Spring line. Versace for H&M has barely ended and the Swedish power house is onto the next. Lookout for the signature 60′s inspired prints and the oddly drawn dolls that will don t-shirts. The 40 piece women’s collection and 30... Read More

David Beckham Bodywear Coming to H&M

In case you don’t already drool at the sight of David Beckham (that is when he doesn’t open his mouth), be prepared. Our favorite, at least to look at, British soccer import just signed a deal to collaborate with H&M on a skivvy & bodywear line. Fingers crossed we have some seductive ad campaigns coming our way. No real details have emerged as to the specifics of prospective nut-huggers or if their will be a full casual line. But we do expect he will be the... Read More

Versace and H&M

In the wee hours of this morning H&M announced its upcoming designer collaboration with the house of Versace (guess they run on Swedish time). Donatella will collaborate with the trendy powerhouse to create exclusive designs for men, women and even some home. The collaboration will highlight designs and staples that will echo the longtime heritage of the Versace brand. Complete with leather, prints, color, and exuberance in exclusive materials at H&M prices. Versace... Read More

Designer Collab: Swedish Hasbeens for H&M

H&M continues to make our fashion dreams come true. This past fall we fell in love with Lanvin for H&M, which got us into elaborate party dresses and red hot lipstick. This coming April we can all swoon again with their collaboration with Swedish footwear guru Hasbeens. The line highlights a capsule collection of three styles that are both modern and edgy. Hasbeens traditionally retail for up to $250 and have always made comfort a priority without sacrificing style.... Read More

Neutral with a Pop of Color

It’s about that time to update your wardrobe for spring. Get those neutral pieces out and ready to walk the walk by adding a punch of color. This past year, the fashion world watched as subdued nudes and dusty blush tones went head to head with standard black and brown as the go-to neutral. Ladies, elevate yourself to the age of fashion modernity and get the color ball rolling with a fun punchy accent. In our humble opinion, aquas and corals are the perfect chasers... Read More